Studies have shown that marketing automation on average leads to a 12.2% drop in marketing overhead.
Decreased costs and increased sales are why so many businesses are looking towards automation to lead their marketing efforts.
Despite the popularity of marketing automation, users of these solutions to face a number of challenges. Chief among these is that the cost of these automation solutions provided are not directly to the results that are produced.
Marketing automation is typically offered on a recurring subscription basis. This means that even if the automation solution fails to deliver results the business still ends up paying every single month.
In addition secondly small and medium sized businesses typically lack access to the resources and data required in order to compete on a level playing field with enterprise level organisations.
This is a paradigm that a new decentralised, blockchain enabled marketing automation platform called Triggmine wants to change.
Triggmine’s Key Features
Triggmine brings together business and services providers onto a single platform in order to provide a different way of doing marketing automation. Among this is the use of artificial intelligence, blockchain technology and consensus.
Through blockchain enabled decentralised users are able to create a peer to peer platform which is outside of the control of any centralised party. All of the participants of the platform will interact with one another through a consensus protocol.
Participants on the Triggmine Platform
The key participants of the Triggmine Platform include:
Marketing Channel Providers: These are third party service providers which facilitate marketing communications. This can include display advertising, social networks, voice assistants and messengers among others.
AI Developers: AI developers will leverage the data created by the platform in order to create neural networks and algorithms.
SMB’s. Small and medium sized businesses will use the marketing automation services offered by the platform in order to target prospective customers.
Data Providers: These participants will improve user data, preferences and buying behaviour.
Token symbol: TRH
Total supply: 620,000,000
Main sale: 248,000,000
Payment method: ETH
Trigg Website: https://www.triggmine.io/
Trigg Twitter: https://twitter.com/triggmine
Trigg Facebook: https://www.facebook.com/Triggmine/
Trigg Bitcointalk Ann: https://bitcointalk.org/index.php?topic=3070157