The public is become increasingly concerned about how their online data is being used and who has access to it. In response governments are imposing increasingly strict regulations around online privacy.
The Persona blockchain provides a solution to these challenges. It seeks to empower individuals to reclaim control over their own data. In the process it will enable companies to meet their regulatory requirements under stricter online privacy laws.
The use of Persona in practice
A good example of how Persona will be used is the new European Union GDPR regulations. This regulation will be fully enforceable by May of 2018. The GDPR protects all basic information, genetic records, web data and more. Regulations like GDPR are being considered across the globe. Companies who fail to meet the requirements face a number of risks.
Sanctions for non-compliance
In the case of GDPR the sanctions for non-compliance are significant. Fines can be up to 4% of annual global turnover or €20 million, whichever is the greater of the two.
What this means for Persona
Persona provides a ready made solution to the issue of privacy which meets the strict requirements of a law like GDPR. Because of the huge amounts of money that are possible with sanctions, companies will be actively looking for solutions to meet their privacy requirements. Persona should benefit from these trends.
Backing the Persona blockchain
Persona is running a token generation event distributing the PRS token. During this token generation event up to 70 million PRS tokens will be distributed at a price of one PRS token equal $0.20. You can find out more about the Persona token generation event by visiting: