Each year advertisers spend approximately $7 billion on affiliate marketing.
But its estimated that only three out of every five dollars actually ends up with the publishers.
The remainder is taken by intermediaries. This is a big problem for both the advertisers and publishers.
For publishers it means that they are learning less on their traffic than they otherwise could.
For advertisers it makes it challenging to get a positive return on their affiliate marketing programs.
Removing these intermediaries hasn’t really been possible until recently. Under the old system of affiliate marketing intermediaries do play a role of connecting advertisers with publishers.
The blockchain changes that paradigm. Blockchain technology like Bitcoin has already shown how it can eliminate intermediaries in the financial sector.
Foreground is taking that same blockchain technology and applying it to the affiliate marketing and advertising industry.
Features of Foreground
Foreground has a number of interesting features that should make it attractive to advertisers and publishers:
Giving advertisers more control: Advertisers in the Foreground platform have complete control over what publishers they allow to promote their offers. At the same time there are no restrictions over what type of ads can be run.
Pricing: The costs with Foreground should be lower than competing alternatives. Foreground enables advertisers and publishers to deal directly with one another thus removing any intermediaries and the associated costs. The entire process is automated which again helps to lower costs.
Higher Payouts: One of the primary concerns for publishers are the commission levels. Because of the removal of intermediaries and lower cost structure, advertisers should be able to offer higher payouts through their network.
The Role Of The DEAL Token
The DEAL token will be used in the Foreground Network. Foreground wants to keep the network as open to as many participants as possible. Consequently advertisers can create promotions without using DEAL tokens. But, advertisers who do use DEAL token will have their promotions featured with more visibility on the Foreground DAPP (Decentralised Application). DEAL tokens also provide advertisers with an 80% of discount on Foreground fees. When a DEAL token is used for advertising it is burnt and no new DEAL tokens will be created. This means that the supply of DEAL tokens should decrease over time.
DEAL tokens are being distributed as part of a token sale. During the token sale 333,000 DEAL tokens will be offered out of a total supply of 450,000 DEAL tokens.
Foreground Website: https://foreground.io/
Foreground Whitepaper: https://foreground.io/whitepapers/foreground-whitepaper.pdf